Dr.T.S.Arthi

Faculty Description

Dr. Arthi completed her undergraduate studies in B.Com at Ethiraj College, Chennai.She further went on to finish her MBA at PSG College of Technology, Coimbatore, specializing in Marketing. Motivated by a passion for learning she earned her Ph.D. from Anna University, focusing on the captivating field of Brand Evangelism. Her research has contributed significantly to the understanding of consumer behavior, brand loyalty, and the power of brand evangelists in chain enterprises. 

In addition to this, she has publications in numerous esteemed regional and international journals. Through engaging teaching methodologies and a deep understanding of industry trends, she aims empowers her students with practical skills and theoretical insights, preparing them for the challenges of the ever-evolving business landscape. She has hands-on experience as an entrepreneur, having successfully managed her own business.

This real-world exposure enriches her teaching and research, as she brings practical examples and valuable insights into the academic arena. Her areas of interest include Marketing Strategy and Consumer Behaviour, Branding and Brand Management, Metaverse Marketing and Digital Branding, Brand Evangelism and Influencer Marketing.